QBC Toronto presents Dave Rodgerson
Dave Rodgerson is currently the National Marketing Manager for IBM Canada covering the Retail and C wedding dress PG industries. Before joining IBM four years ago, he worked with both Sears Canada and The Bay in a number of senior roles representing both the IT and Line of Business functions. Dave has been very active in the are wedding dress a of Web 2.0 marketing, creating new ways for large companies to reach their clients through 360 degree marketing programs, which include the use of Twitter and other social media platforms.
Innovative ideas are what individuals or businesses into industry leaders. However, the fear of taking risks can inhibit creativity and innovation. Often we’re conditioned to preserve the status quo and not “color outside the lines”. IBM and Second City Communications collaborated to stage an event called “The Customer Experience”. Come hear about the case study they created and learn how your organization can tap into these innovative techniques. Get behind the scenes of a living case study showcasing innovation in action.
COST: $10 including breakfast (Note: thanks to IBM and Second City Communic wedding dress ations’ net proceeds from this event will be to the School’s 21st Century Fund, in support of School’s most urgent needs). Guests are welcome b wedding dress ut must be registered and their attendance paid by their alumni host.